Does that formula even exist?
You know the one I’m talking about; that one that ensures your guest post is always accepted on any blog whose owner you contact.
I used to think it doesn’t, until I discovered it does exist.
I have been writing guest posts for over two years now, I’ve made several mistakes, and I’ve learned a lot in the process.
My guest posts are now published on almost every single blog I propose them to. To be precise, I now have a 98% acceptance rate.
Of course, I might seem like the expert now, but it wasn’t always like that.
My guest post used to be rejected a lot. In fact, bloggers didn’t always get back to me. Things have now changed, and blogs that once took months to publish my guest post now publish it in days.
I’ll be sharing my fail-proof formula to getting your guest posts published on other blogs below.
Be Off-topic, Not!
I can remember vividly, my first attempt at guest blogging on a big blog.
I failed miserably at that attempt, and I still laugh at myself whenever I think of it.
My first attempt at guest blogging on a big blog was on Copyblogger; I was still new to the game then, and I sent a post on “data entry” to Copyblogger. If you read Copyblogger regularly you will know that was completely off-topic, and I didn’t deserve a reply (even though I got one).
I haven’t tried Copyblogger again since!
Copyblogger wasn’t my only mistake as a beginner guest blogger. I also attempted on other big blogs with off-topic posts, and I got rejected as always.
Things have changed over the years, and now, I have realized that while having a stellar post is important, it doesn’t matter if that post is off-topic.
Whenever you want to submit a post to any blog, make sure that post is in line with the blog you’re submitting it to.
Of course it seems impossible to come up with points that have never been talked about before, but you don’t have to.
Most blogs only care about whether the point is unique to their audience. Something that has been beaten to death on your blog might be new to another blog, so make sure you take the time to research a blog and what its audience wants, and then write a post along those lines.
Personally, what I do is take a look at the most recent 30 – 60 posts on the blog I’m attempting to get published on. I then note the similarities in titles and points, and I try to come up with something extremely unique but still related to the blog in question.
I have used it for myself, and also for my clients, and it works!
Research the Key Person, and then Contact Her
Sometimes, this means you have to go through a friend of yours who’s been published on that blog before.
Before getting my first guest post published on Problogger I sent 3 – 5 pitches which never got a response. Problogger later acquired an editor, Georgina Laidlaw, who became in charge of blog posts.
I pitched her with an idea that was rejected. She gave me tips and helped me improve the idea, and I have been published repeatedly on Problogger ever since.
There is that one person that holds the key when it comes to guest posts on big blogs, and that person isn’t always the owner of the blog. Look for that person, and pitch your idea.
Little Things Matter
If you think your content is the most important part of your guest post, you’re wrong!
Of course your content matters and it is what the audience wants to read, but there are other important things.
Some other important things aside your content are:
Your Pitch: First impression always matters. The content of your first email to an editor will determine whether your content will be published or not. If it is rude and spammy, you might be blacklisted. If it is polite and shows a keen interest and understanding in the blog, you’ve just crossed a hurdle.
Your Headline: Is it attractive? Appealing? or Boring?
You need to sell your ideas to the readers, and also to the editor. A good headline helps you solve that problem, and as a result hastens your process to getting published on the blog of your choice.
Timing: Did you send your pitch when the editor is busy with requests, or when there are very few people pitching an idea? Are you trying to get a post published on a blog that hardly publishes guest posts, when the owner is active? Or when the owner is sick or traveling?
Timing matters a lot not just in our daily life affairs, but also in guest blogging. Send the right pitch, the right idea, and the right post at the right time and you will be published.
Check Out “Write Like Freddy” to Write Guest Posts that Get Published
Danny Iny from Firepole Marketing just launched a program called Write Like Freddy. The idea behind the course is to help people become better writers, and to help them get published on their favorite blogs without fail.
Danny has published a guest post on some of the biggest blogs online, so when he creates a course on guest blogging it shouldn’t be taken lightly.